Lead times are lead times. They’re necessary evils. However, when the world changes, you need to roll with those changes. Or else, you’ll look foolish.
Take for example an email promotion I received this morning (Oct. 7, 2008) in my inbox. The promotion is from a local partnership with several local eateries which ship regional goodies nationwide.
Now you might ask, “What is wrong with this promotion?”
I’ll let the newspaper headlines tell the story…
- Cubs continue search for answers after loss to Dodgers extends title drought to 100 years (2:15 PM CDT, October 5, 2008)
- Sox eliminated in Game 4 of ALDS (dated 10:56 PM CDT, October 6, 2008)
Can you say “Oops.” Or maybe “d’oh!” is more appropriate.
Chicago baseball fans, take note, it’s nothing personal, I’m sure.