Search Engine Optimization is full of its insight, techniques and tricks. Yes, there is plenty to learn in SEO, keyword research, on-page optimization, link management, etc. However, there’s one skill that is often overlooked: Online Copywriting.
Now, when I refer to copywriting, I’m not referring to the tried & true, old school approach. I’m referring to online copywriting. Online is different. As many of you already know, people do not initially read text on a web page; they scan. Like online advertisements, you have less than 15 seconds to grab ahold of your audiences attention before they’ll click that back button. That’s where copywriting comes in. You have to grab their attention and, most importantly, get them to do what you want them to do. Writing persuasive copy is a learned art form. And you must master it to be successful on th web.
Where to learn online copywriting: There are tons of resources online that will get you to where you want to be related to online copywriting. Simply Google the term and you’ll find an afternoon full of resources. For me personally, a resource that I have come to depend on is The Online Copywriter’s Handbook : Everything You Need to Know to Write Electronic Copy That Sells by Robert W. Bly. This offline resource is affordable and will have your copywriting skills improving shortly after the first chapter.
Make online copywriting a priority when improving your SEO skills.