…so I go to Borders book store to pick up a book for my wife. As a member of their Reward’s program, I receive coupons via email when there are special savings (i.e. 25% one item, etc.). They have a new feature that allows members to receive these coupons via text message. The customer simply shows the text message with a specific code to the cashier to receive the discount. Don’t have to print and remember to bring a coupon and save a tree at the same time.
So I’m purchasing the book and show the cashier the text message. She, in turn, goes to another cash register where she has a printed version of the coupon to scan in.
Can someone explain to me the point?