In the past few months, I’ve grabbed a hold of my client’s Email Marketing program (well, only half a hold*) and have begun to master it. One change was to move from using established templates offered by the email provider to using custom templates that I created.
While we lost the ability for my client to edit the emails (darn, I’m heartbroken), I did gain the ability to create a branded look & feel. I also obtain a better understanding of tracking between email (HTML) and web sites, which I’d like to share with you here. Note that I’m at the beginning stages, and there may be several inaccuracies or inefficiencies. So send me a comment if things could be done better.
Creating the HTML email
I use Dreamweaver to create the email, as a copy will be online as a view option (best practice). Once I finish creating the email and tagging it up with the various tracking tags, I then copy/paste the styles and HTML code into ConstantContact.
Attended our monthly local Dreamweaver Meet-up and again, a great event. We had a great turnout with a good group of newcomers. The topic this month was productivity tips using Dreamweaver. The presenter was Patrick Elward, operator of Chicago Web Management, and a certified Dreamweaver MX Professional Developer. Additionally, he leads the Chicago Webmasters Meetup Group. Thanks Patrick for a great presentation!
I wanted to share the productivity tips for Dreamweaver provided, as well as provide my personal commentary. Enjoy!
Productivity Tips using Dreamweaver
- Library items
- “includes” are used DW-side (on local server)
- Bad, because it updates only local files and those all need to be re-uploaded
- Can be buggy to change/modify
Comment: As Patrick stated, Library items can be effective, however, their value is diminished once you understand the power of server-side includes (see below).
- Saved code or text values for reuse
- Insert type ‘drops in’ a block of code
- Wrap type ‘drops code’ around a block selection (tags, for example)
Comments: I’m fairly new to snippets but have become a big fan of their use over the past couple of months. A great time saver. Continue reading