Print Friendly Feature Necessary?

Is the “Print Friendly” feature seen on web pages throughout the web necessary?
Up to a week ago, I thought not.
The Print Friendly feature obtained popularity in the late 90’s, early 2000’s. At that time, most pages were so content & navigation heavy that it didn’t make sense for companies to allow website visitors to print [...]

Start SEO Post Launch? I don’t think so…

I’ve heard this ideology before, but was just reminded again while viewing a presentation by a well respected web professional. It’s the idea that, when building a website, SEO is started at the time of launch and beyond into maintenance mode.
Ah, no…
Search engine optimization must be considered during the initial planning stages of a site [...]

Web Analytics: Why Conversions are More Important Than Pages or Visits

Remember back in the day when you could proudly show your boss or client how many page views or visitors your site was getting? And the boss would pat you on the back, possibly giving you a bonus for a job well done?
Guess what, the bubble bursted, many years ago. Like many things in life, [...]