Lead times are lead times. They’re necessary evils. However, when the world changes, you need to roll with those changes. Or else, you’ll look foolish.
Take for example an email promotion I received this morning (Oct. 7, 2008) in my inbox. The promotion is from a local partnership with several local eateries which ship regional goodies [...]
Entries Tagged as ‘Email’
October 7, 2008
Email Marketing & Bad Timing
July 12, 2008
Tracking Metrics Between HTML Email & Web Pages
In the past few months, I’ve grabbed a hold of my client’s Email Marketing program (well, only half a hold*) and have begun to master it. One change was to move from using established templates offered by the email provider to using custom templates that I created.
While we lost the ability for my client to [...]
June 9, 2008
Top 10 HTML Email Best Practices
Recently, I’ve found myself creating design, not for the web, but for HTML emails. It has been an experience reverting back to techniques used in the previous century, prior to the advent of CSS. I’ve also learned from mistakes made, and I’d like to share what I’ve learned with you.
Use a Email Management Service
Using one [...]
