Enterprise Search Engine Best Bets – Pros & Cons

Note: this article concerns enterprise search, typically for internal audiences and organizations. Best Bets have other purposes for public facing implementations, which I’ll likely cover in a future post.
In a previous role, I was the Enterprise Search Product Manager for a major financial institution, responsible for the vision and supporting strategy for search within the [...]

Seven Dirty HTML Tags & Techniques

In memory of George Carlin. May he rest in peace (with the invisible man above looking down). I thought I’d take a look at seven HTML tags and techniques that are considered taboo, and that should never be implemented (at least on a public website).

Web Analytics: Why Conversions are More Important Than Pages or Visits

Remember back in the day when you could proudly show your boss or client how many page views or visitors your site was getting? And the boss would pat you on the back, possibly giving you a bonus for a job well done?
Guess what, the bubble bursted, many years ago. Like many things in life, [...]

Top 10 HTML Email Best Practices

Recently, I’ve found myself creating design, not for the web, but for HTML emails. It has been an experience reverting back to techniques used in the previous century, prior to the advent of CSS. I’ve also learned from mistakes made, and I’d like to share what I’ve learned with you.
Use a Email Management Service
Using one [...]

Google Improves Webmaster Documentation

As posted on SearchEngineLand.com, Google has just updated their webmaster and SEO documentation. Updates include the Robots.txt documentation, spam reporting tools and documentation, IP delivery /geolocation/cloaking documentation, Nofollow documentation, doorway page documentation and quality guidelines.
Resources

Matt Cutt’s post with additional information
Google’s Webmaster Central

Want to Improve Your SEO Skills? Learn Copywriting

Search Engine Optimization is full of its insight, techniques and tricks. Yes, there is plenty to learn in SEO, keyword research, on-page optimization, link management, etc. However, there’s one skill that is often overlooked: Online Copywriting.

The End of Search Engine Optimization (SEO)

Yes, I believe there will be an end to SEO, as we know it. However, it won’t happen overnight, let alone within the next couple of years. Here’s why…
There are too many “newbies”
SEO is hot. Really hot. Therefore, there’s a generation of new sites, or existing sites with new SEO awareness coming on board all [...]